1. Confirmed keyword marketing goals

• The content of the website or services which meet the specific needs of consumer customers.
• Confirm the input receive keyword, your relate specifically to products keyword, to ensure that you receive the most cost-effective results.
• Understand the main products / services / activities

2. Identify keyword

• The use of high exposure to consumer keyword search - extensive keyword
• The choice of consumers familiar with the keyword search - keyword habits
• Amendments to narrow the scope of keywords - Precision keyword